Potential of tourism discussed over business breakfast

Lake tourism growing.
Lake tourism growing.

CAPITALISING on Lake Macquarie’s tourism boom will be on the menu at a series of industry breakfasts to be held quarterly. 

The first quarterly breakfast will be held on September 20 with tourism and business leaders sharing their vision for building the city’s status as a visitor destination.

Lake Macquarie City Council’s manager for cultural services, Jacqui Hemsley, said the number of visitors welcomed to Lake Macquarie each year had grown from one million in 2013 to about 1.2 million last year.

“These visitors  are fantastic for our economy, but there is a huge opportunity to attract a greater share of the more lucrative overnight market,” Ms Hemsley said

The inaugural Tourism Networking Breakfast will feature guest speakers from Lake Mac Tourism, DANTIA – Lake Macquarie’s economic development company and accommodation provider Macquarie 4 Star.

Topics covered will include Lake Mac’s existing marketing initiatives and events, opportunities to grow international visitation and the overall strategy and vision for tourism in Lake Macquarie.

“We want to unify the city’s vision for tourism and create a network for people involved in the industry,” Ms Hemsley said.

The first Tourism Networking Breakfast will be held at Macquarie 4 Star, Argenton. 

Attendees are asked to arrive at 7.30am for an 8am start.

Attendance is free for Lake Mac Tourism partners, and $20 for others.

Tickets are available online at lm.city/tourismbreakfast.

For more information about the business breakfast contact Bianca Gilmore at Lake Mac Tourism on (02) 4921 0743 or bgilmore@lakemac.nsw.gov.au.