Tori Forsyth and a number of other female country music singers around Australia stripped bare this week to show another side of themselves.
The stars went no make-up and no filter last week to support #fkthefilterchallenge, a hashtag challenge set out by big names in the industry such as the Central Coast’s Kasey Chambers.
The #fkthefilterchallenge trend is similar to one which has close to 16 million posts on Instagram, however in this trend the subjects are encouraged to get rid of the filter all together and show their most natural self.
Kurri Kurri’s Forsyth invited her peers and colleagues to join her in the challenge as the social media movement began to gain traction at the beginning of the week.
As well as posting her no-filter image on her social media account, Ms Forsyth put her support behind the campaign with her “boycott”.
“I’m boycotting social media filters, and here’s why,” she said on the Instagram post. “I’ve been thinking about it for a while, the unhealthy obsession with being aesthetically pleasing online. To look a little better and a little happier.”
“I buy into it and I’m guilty of it. Today I’m joined by a bunch of [women] also posting a filter-free selfie with the hastags #fkthefilterchallenge or boycotthefilter – join us.
“If it’s just for today with a selfie, or if you want to join me in a month of filter free.”
Ms Forsyth also revealed she hopes the movement can take hold outside of social media, and begin the “conversation” on ideas of how people should appear when sharing images online.
“This is a tool to start a conversation. Tell your friends and let’s all feel better about how we see ourselves online,” the young country star said.
“Let’s take a step back from creating an alternate reality and instead live inside the one we have and be confident in sharing it.”
As of Tuesday morning more than 30 other stars had already pledged their support to the campaign on social media, including Tamworth’s Alison Forbes, who pushed the movement early on.
“I’ve always felt like I need to change, to be better or accepted,” Ms Forbes said.