Business feature: Lake Macquarie Hotel

TASTE: Whiskey sales have doubled in recent years, proving this complex spirit is becoming one of choice for many.
TASTE: Whiskey sales have doubled in recent years, proving this complex spirit is becoming one of choice for many.

Whiskey is on the up and up.

This dark spirit is enjoying renewed popularity with growth now exceeding all other spirits globally, giving way to hand crafted blends that offer the discerning drinker a taste of something far more interesting than mainstream spirits can typically offer.

Following its hugely successful whiskey tasting evening earlier this year, Lake Macquarie Hotel is hosting another event to showcase its range of whiskies on December 14 at its bottleshop.

The evening will kick off at 4.30pm and offers a chance for patrons to sample whiskies from a number of suppliers, with Scotch, Irish and American whiskies available to taste.

Bottleshop General Manager Aaron, says it’s a great opportunity for whiskey lovers or those buying a gift, along with newcomers to the spirit to try before they buy and ensure they get the right blend for their palette.

“With premium ranges selling on average for $50 a bottle, customers have a chance to try something new before they make their purchase,” says Aaron.

Customers have a chance to try something new before they make their purchase.

Labels such as Monkey Shoulder, a scotch whiskey offering a blend of 3 single malts and Glen Grant a 10 year old single malt from Speyside will be just a few of the many whiskies to taste.

There will also be plenty of opportunity to chat to suppliers and gain some great insight into the fascinating process behind these hand-crafted blends.

“Our suppliers are extremely knowledgeable and with so many stories behind each of the whiskey’s it’s promising to be a great night, I think our customers will learn a lot and really enjoy it,” Aaron adds.

“Christmas is great time to try something new and enjoy some of the exceptional flavours of premium whiskey.

“We stock a really good range here and want our tasting evening to enable our valued customers the chance to indulge in something different for the festive season.”

The premium whiskey tasting event will also include some light nibbles and is expected to include up to 14 different whiskey suppliers with some award winning blends to sample along with lucky door prizes to be won.

The Lake Macquarie Hotel bottleshop stocks a wide range of whiskeys for every taste. From the conoisseur to the beginner there is something to suit everyone, with some great Christmas gift packs also available to choose from.