POLICE are urging locals to pick up the phone to help combat the spread of the drug crystal methylamphetamine, commonly known as ice.
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One anonymous phone call to CrimeStoppers to dob in a suspected user, dealer or manufacturer of the drug can help police to shut down syndicates.
The appeal is part of a statewide advertising campaign aimed at mobilising the community in the fight against ice.
Lake Macquarie commander Superintendent Brett Greentree said that the drug was a growing problem.
"In regional areas, such as Lake Macquarie, we are seeing an increase in the use of this drug," he said.
"Ice hurts communities. Its sale and use spans the state and its impact is being felt by many.
"The damage to individuals, families and communities is devastating and not at all pretty."
NSW Police Commissioner Andrew Scipione said that one anonymous phone call to CrimeStoppers could rid a community of its local ice dealer, bring down a major drug supply syndicate or save a young child from abuse and neglect in a drug house.
A single, anonymous call to CrimeStoppers led to the seizure of 585 kilograms of ice in 2012, he said.
"Make no mistake about it: this call stopped millions of deals from making it to the street, preventing untold harm, and, no doubt, saving countless lives," he added.
Superintendent Greentree urged locals not to hesitate to call CrimeStoppers to report suspicious behaviour.
"Your call can make a difference," he said.
"You can't rely on someone else making that call or report. My message for those in Lake Macquarie is please, never assume someone else will make that call or report.
"Please make the call to CrimeStoppers and help us fight this scourge."
■ Phone CrimeStoppers on 1800 333 000.
