The competition, open to schools in the Hunter, invited students to produce a video incorporating a performance of the company’s jingle.

Music teacher Shelley Cooper said her 13 students opted for an a capella performance, filming it with an iPad and using a drone in the school grounds.

“I think they all enjoyed being a bit silly with it,” Ms Cooper said.

The planning, filming and post-production work was driven entirely by the students, she said.

“They students ran the entire activity. They recorded it in about two hours, then did the mixing and production work themselves.”

And it worked a treat.

Mojo Homes is a division of McDonald Jones Homes (MJH).

MJH group marketing manager Nathan Thurston said the simplicity and infectious fun of the video reflected the Mojo Homes’ approach perfectly.

“Everyone we showed it to smiled,” he said.

“It just seemed so natural, and wasn’t forced. We liked that the video conveys a real zest for life. It has humour and doesn’t take itself too seriously.”

Ms Cooper said the students deliberately took a minimalist approach to the production, and didn’t agonise over every creative decision.

“They chose to do it a cepella to be a little bit different, and to make their video stand out,” she said.

Students tossed around a few creative ideas, chose a few set locations around the school, and had fun with the choreography.

“Their attitude was ‘let’s just do it and have fun’.”

The $5000 prize would be put to good use by the school’s music department, Ms Cooper said.

“We’re planning to get an electric guitar, to pay for some professional musicians to come in and run workshops for the students, some accompanists for the students’ HSC exams, and some recording equipment,” she said.

Mr Thurston said 12 entries were received in the competition.

St Philip's Christian College (Waratah) won the People’s Choice Award, while Thorton Primary School were runners-up