A NEW tourism blueprint for the world famous Great Ocean Road is calling for a big jump in resort tourism and facilities to be built along the route to accommodate more than 10 million visitors a year by 2030.
The report, funded by industry and state and federal governments, calls for an additional 3440 guest rooms in the region, in south-western Victoria, over the next 20 years.
Under a high growth visitor estimate, up to four new ''large resorts'', five backpacker hostels, five caravan or tourist parks, up to a dozen hotels, 50 bed and breakfasts and 90 farm-stay accommodation options would be required, the report states.
Priority projects around the area include a $100 million Port Campbell precinct and Loch Ard interpretive centre and a $35 million Great Ocean Road tourist resort near Port Campbell.
''This will ensure that touring markets are appropriately catered for in close proximity to the iconic product, and provide incentive for visitors to stay longer in the region,'' the report says.
Also singled out is a need for ''signature accommodation'' at Moonlight Head, including 20 luxury suites, day spa, restaurant, guest lounge and bar.
''There is not a signature accommodation provider in the Great Ocean Road region. However, there are a number of settings which provide opportunity for world-class branded accommodation.''
The report predicts the Great Ocean Road will attract up to 3.3 million additional visitors a year by 2030, including a doubling of international visitors.
Councils have already began lodging applications for greater development along the Great Ocean Road.
But not everyone is happy about the plan to dramatically increase tourism accommodation in the region. Marion Manifold, from the Port Campbell Community Group, said the destination management plan did not include ''community consultation or consideration of what the community wants''.