WYONG Shire Council has set in motion a process that could eventually see a $45 million development built on the 'Key Site' at The Entrance, creating about 100 fulltime jobs.
Last year, council identified 28 iconic development sites as having the potential to provide an economic stimulus to the shire and create jobs.
The 'Key Site', at the corner of Marine Parade and The Entrance Road, has long been vacant and has gone through many owners over the past three decades.
The site has also been the subject of many proposals that have never progressed.
However, council has established a strong relationship with the current land owners and developers to the point where they have now submitted a proposal that includes retail and food outlets, 93 apartments, and almost 400 jobs including 120 on completion.
Council last week voted to initiate a planning proposal and forward it to the state government, seeking permission to vary Council's Local Environmental Plan in order to relax height restrictions for the development to proceed.
"What this shows is that council is fair dinkum when it comes to progressing the identified iconic development sites," mayor Bob Graham said.
"Once the State Government panel meets to endorse the proposal, we may be able to put the plan on public exhibition."